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Cowbell In The Sky wins most innovative PR campaign for year
After a successful execution of the Cowbell In The Sky project, we have joined a host of other leading brand initiatives in the country to be honoured at the 8th Marketing World Awards held at the Movenpick Ambassador Hotel in Accra. Cowbell In The Sky was awarded the most innovative PR campaign for the year 2018 at the ceremony. Cowbell In The Sky is a hot air balloon project, which sought to provide a novel brand experience to the general public and also give some patrons the rare opportunity to fly in the balloon. Part of the project included a senior high school tour to give a science demonstration on the physics behind the operation of the balloon
The project was in partnership with the largest media network in the country with coverage from radio, TV and online channels. Hundreds of thousand of Ghanaians joined the conversation on the different media platforms to share their experiences about the novelty of the Cowbell In The Sky campaign.